1. Technicians are at the center of our company. They are what we are all about. Their feedback, advice, and recommendations drive the company and our decisions.
2. The company is all about repair and maintenance. This is where the best technicians want to spend their time. We don't sell equipment, so we don't do installs.
3. Technicians' compensation is directly related to their production and their contributions to the success of the company. The more work they do, the more that they earn.
4. The best technicians want to take ownership and responsibility for serving their clients and building a successful territory. Ownership thinking is a key cultural element of Reach.